partners of reach | influence

our partners

[ri] is committed to continuously expanding and improving our services and product offering for current and future clients. Partnering with strategic companies allows us to offer top-notch technology and exceptional services to our clients.

inmar-link iga-link spartannash-link



NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR is headquartered in Duluth, Georgia with over 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.

reach | influence established a new business relationship with NCR to offer retailers a comprehensive turnkey solution that combines best-in-class loyalty systems with program expertise, services and additional technology. [ri] joined the NCR Interact Global Partner Program, and alongside NCR has developed a program to sell, implement and manage NCR loyalty solutions. Additionally, reach provides a digital coupon solution that is already NCR certified. The powerful and versatile combination of NCR loyalty solutions and reach’s complementary technology and services enables retailers to quickly and easily introduce marketing and loyalty management solutions combined with digital coupons to its customers.


“Through our relationship with reach | influence, retailers of all sizes now have access to a complete, turnkey loyalty solution utilizing best-in-class technology and services that would have been difficult, if not impossible, for retailers to acquire and manage on their own.” – Jim Yantis, senior manager, global channel solution management at NCR



Inmar has been in the promotions industry for more than 30 years. They currently process and analyze more than 2.3 billion coupons and related campaigns annually, making it an expert in planning, executing and measuring promotions. In addition to providing promotion management, coupon processing, business intelligence and consulting, Inmar closely monitors coupon distribution and redemption across the country and regularly reports on trends and activity in this sector.

reach | influence joined forces with Inmar to add a powerful digital E-Wallet to our digital marketing solutions, reach | engage and reach | offers. As the exclusive provider of the Inmar Digital Promotions (DPN) technology, we offer the capabilities of this cloud-based E-Wallet program to the independent retail grocery channel. By adding this technology, shoppers have the ability to click, load and redeem coupons, store offers and rewards in a matter of a few milliseconds.


“We believe [reach | influence’s] command of the digital promotion ecosystem – combined with their insight into the marketing function of the independent grocery channel – will be invaluable as we work to add retailers to our Promotion Network that already comprises more than 14,000 digitally enabled retail rooftops.” – Inmar CEO David Mounts



IGA Performance insights is a marketing program that organizes IGA independent retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales. To collect, manage and analyze store transaction data, IGA is partnered with reach│influence. [ri] assists participating retailers in the synchronizing of all transaction data into a secure database using standard transfer protocols, which require no additional hardware or software. This information is provided to product manufacturers for quick and accurate settlement of their IGA exclusive offers.

The Red Oval Partner – an alliance of the industry’s premier food manufacturers and service providers – [ri] partnered with IGA to provide extensive resources that are unavailable to other independents. This helps to develop, fund and execute marketing events and provide valuable category management insights that enable IGA Retailers to make better and more informed merchandising decisions. As IGA’s technology partner, [ri]’s role is to gather all transaction data into a secure database and then provide that information to participating Red Oval manufacturers for a quick and accurate settlement of their IGA exclusive offers. reach | influence is able to achieve both goals without any additional hardware or software at store level.

IGA Digital Offers – Exclusive IGA offers and digital coupons are emailed weekly to shoppers who register for the reach | offers program at their local, independently owned IGA store. Utilizing an electronic wallet (E-Wallet) function, shoppers can digitally clip coupons that are uploaded immediately and then redeemed at their preferred IGA location.



spartannash_logo_600x150SpartanNash (SPTN) is a Fortune 500 company and the largest food distributor serving military commissaries and exchanges in the United States, in terms of revenue. The Company’s core businesses include distributing food to military commissaries and exchanges and independent and corporate-owned retail stores located in 44 states and the District of Columbia, Europe, Cuba, Puerto Rico, the Azores, Bahrain and Egypt. SpartanNash currently operates 172 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Markets, No Frills, Bag ‘n Save, Sun Mart and Econofoods.


reach | influence signed a partnership agreement with SpartanNash, making the reach | offers digital couponing solution available to their network of approximately 1,900 qualified independent retailers. The “ecoupons” program delivers digital coupons, an E-Wallet solution via direct to shopper messaging, and uses detailed reporting and analytics to help the SpartanNash retailer better understand their shoppers’ buying habits. This solution also provides a platform for SpartanNash to create unique wholesaler-backed digital promotions, including their own private label brands, for their entire network of corporate and participating independently owned retail stores.


Merchants Distributors (MDI) is a privately-owned wholesale grocery distributor headquartered in Hickory, NC. MDI supplies over 600 retail food stores with food and non-food items in 12 states. Beginning as a small family business in Hickory, what Lebanese immigrant Moses George and his sons purchased in 1931 for $17,000 has since grown to become a multimillion-dollar wholesale grocery company that employs more than seventeen hundred workers in the Southeast. Merchants Distributors, LLC. is a wholly owned subsidiary of Alex Lee, Inc.

Qualified MDI independent retailers, including IGA, Piggly Wiggly and Galaxy stores, have the ability to sign up for the reach | offers digital coupon program through reach | influence who will implement the technology, launch the program into stores and manage the email marketing efforts. [ri] will collect and analyze store transaction data as well as manage the digital messaging of this program to shoppers. The company will assist participating retailers in synchronizing all transaction data into a secure database using standard transfer protocols, which requires no additional hardware or software. This information will be used to send personalized digital offers and CPG content directly to consumer inboxes enabling them to click and load to a digital E-Wallet.


“MDI is excited to be able to offer this technology to their independent customers. The usage of digital coupons and personalized offers by shoppers continues to grow, and the local independent stores need the ability to provide these offers so that they can continue to grow their businesses and remain relevant to their shoppers.” – Bob McTeir, President of MDI

Interested in Becoming Our Partner?

Contact Us