According to the NCH 49th Annual review, paperless coupon redemption has grown by nearly 130% in 2013. Digital formats accounted for less than 1% of all coupons distributed. Even though digital coupon distribution accounted for such a mere fraction of all distribution, digital formats account for slightly more than 10% of the market redemption volume. This can be attributed to high shopper engagement in these programs.
With a growing interest in digital coupon programs from consumers, many retailers are beginning to explore the start of a digital cadence. Below are a couple of things to consider when exploring how Digital Coupons can play a role in your business:
1. WHAT ARE YOUR DIGITAL COUPON PROGRAM OBJECTIVES?
2. HOW DO YOU GET YOUR SHOPPERS SIGNED UP?
3. DO YOU HAVE TIME TO DEDICATE?